“So Bad It’s Funny: Ambiguous Fan Engagement as an Expression of Cultural Literacy” — Presentation for 2014′s International Communications Association Meeting in Seattle, WA
May 23, 2014 § 1 Comment
From the panel “How Memes Matter: Probing New Modes of Popular Participation and Exclusion,” May 24, 2014.
Today I’m going to be talking about online content that is so bad, or so weird, or so broken, or so dated, that it’s great.
Although English lacks a quick and easy way of describing such content, the Japanese and Chinese-speaking webs have it covered: kuso (“e gao” in Mandarin), literally translated from Japanese as “shitty.”
In Japan, “kuso” is a basic and highly versatile adjective—not unlike shitty in English. In the context of bad video games (Kuso-ge) and other amusingly sub-par content, however, the term takes on more nuanced meaning, something to the effect of “this is so bad and stupid and terribly designed, I LOVE IT!!!”
That’s the basic overview of what this talk will cover. Here are two things I will not be addressing:
October 4, 2012 § 2 Comments
Update from yesterday’s post:
Oh my gosh everybody, were you watching the debates when [BIG BIRD-GATE] happened? No, I wasn’t either, but I was on [TWITTER]. My feed totally blew up when [ROMNEY] [THREATENED] that [MUPPET]. Everything I saw was either a .gif of [OBAMA] [WIELDING A LIGHTSABER], or something from meme generator with [ROMNEY] all like “[I LIKE IT].” The whole thing was so [BORING]!
It’s morning in America everybody! Better fire up your photoshops.
October 3, 2012 § 4 Comments
Here’s my take on what I’m sure will be a memorable evening of political wankery, and memes! Memes as far as the eye can see. Memes until I start crying blood. Wait, the debates don’t start for another few hours? OH WELL THE SHOW MUST GO ON. From my Modern Primate article:
Oh my gosh everybody, were you watching the debates when [EVENT] happened? No, I wasn’t either, but I was on [SOCIAL NETWORKING SITE]. My feed totally blew up when [CANDIDATE] [VERBED] that [NOUN]. Everything I saw was either a .gif of [CANDITATE] [VERBING], or something from meme generator with [CANDIDATE] all like “[CAPTION].” The whole thing was so [ADJECTIVE]! Even my [OLD PERSON] posted something about it. I was like, [OLD PERSON], how did you hear about [EVENT]?? It only happened 5 minutes ago! And [OLD PERSON] was like, “I follow [CORPORATE MEDIA OUTLET] on [SOCIAL NETWORKING SITE]. Can you believe that [CANDIDATE] really [VERBED]?” I was like “[INITIALISM]“!
September 6, 2012 § Leave a comment
Chris –of “my boyfriend” fame– has just sifted through some analytics that illustrate, with numbers, the thing some of us have long suspected: namely that the ROFL space (variously known as memeshit, internet culture, and/or web culture), which once shared a great deal of subcultural overlap with Anonymous (here I mean little-a anon), has plateaued. I am both shaking my head in sadness and tenting my fingers, who knows what that even means!
The full article is well worth a read, but here’s a quote that follows the first of a series of Google Insight charts (which measure fluctuations in search volume over time):
Well, if there’s one thing that can be ascertained from this chart, it’s that as of February, “memes” have reached a ceiling. At the very least the phase of exponential growth that lasted from 2008 until about last January is over. And if there’s a second thing to be learned, it’s that Anonymous (or at least what we knew as the lulz-driven Anonymous) is effectively dead.
This is a controversial and potentially even counterintuitive thing to say, given the mass popularity of memes. But he’s not saying memes are GONE, rather that this particular iteration of this particular memescape is no longer on the upswing. Still — I await the internet’s response…
August 3, 2012 § Leave a comment
Bubble Girl was one of my favorite memmays, as I believe they are called, back in the days when trolling really meant something. Consequently this Atlantic Wire article, which debunks the legitimacy of the above (delightful!) iteration, made me smile. That’s all, I’m just waxing memetic.
November 9, 2011 § Leave a comment
I love internet, because there’s just no reason for this kind of thing. Other than somebody was like, you know what sounds like fun??? And then they did a thing combining all the shit they liked, because they could.
(via a very nice young man)
August 23, 2011 § Leave a comment
Christopher Holcomb, “A Class of Clowns: Spontaneous Joking in Computer-Assisted Discussions” (1997)
OH MY, what is the relationship between paralinguistic cues and online humor? Here’s a possible account! I taught this class, see. And in this class we communicated primarily via discussion board. Almost immediately students developed their own discourse community of LULZ (though it weren’t exactly lulz on account of this is 1997); pretty much right out of the gate they began deliberately misspelling words, misusing punctuation, abusing the capslock function and relying on bizarre turns of phrases and anachronisms in order to convey humorous intentions. In other words, language itself became a site of play—not surprising, considering that words and letters were the only tools at the students’ disposal (7-11). Course that’s just how humor emerged, not why humor –and a particular kind of humor at that, one which just as quickly designated a group of Lames who just didn’t get it– would have established itself as the dominant mode of discourse. Prolly the relative informality of their electronic discussions encouraged a kind of playfulness, plus the course itself I bet, which focused on comedy in literature. The point is, the linguistic play frame necessitated by computer mediation seemed to simultaneously necessitate a specific comedic aesthetic. This is probably significant!
Mike Hubler and Diana Bell, “Computer-Mediated Humor and Ethos: Exploring Threads of Constitutive Humor in Online Communities” (2003)
Here’s another account of what happens when you throw a bunch of humans on a mailing list. This one called SENDMAIL, a university writing center listserv. It wasn’t long before a pretty distinctive “we” began to emerge, which per Holcomb automatically implies a dumbass “them” (thus defining the group via negativa). We describe this process—which is unavoidably messy, the ultimate in chicken-and-egg postulation—as constitutive. Nutshell version: once a play-frame is established, as happened on SENDMAIL, so too emerges the outlines of community. Borders foster content, which feeds into further content, which simultaneously contextualizes and reconfigures the explicit meaning(s) of a given image, video, or statement. i.e. an emergent joke refers back to a previous joke and therefore weaves itself/is woven into the collective cultural fabric. The joke is subsequently (re)created and (re)deployed, further fortifying whatever group identity. Thus within the community play-frame, all reading is writing, all reception is creation; to encounter is to participate and to participate is to sustain community ethos (277-82).
What I learned from these fine scholars
One of the things that interests me most –besides CYBERBULLIES and anti-fans and general dark-sidedness– is the “we” of internet culture. I talked a bit about this in oh whatever that post was, the ROFLshit one, though in that case I was thinking about the we in relation to them, to the other, which for me at least is pretty serious (and politically complicated) business. But what about the “we” itself? I’ve struggled to identify its exact border(s), although “border” is probably the wrong term, it’s not a place, it’s not territory. Still, it’s one of those I-know-it-when-I-see-it kinds of deals — internet people in the audience, you know exactly what I mean by this. Because it’s obvious, right? I mean, we know immediately when we’re being addressed. Right?
Sure but how? How do we know we’re we, where does this we come from? Given Holcomb and Bell/Hubler’s analyses, it seems reasonable to suggest that the internet itself has something to do with it. Le Internet, after all, presents a (relatively) novel communicative space; naturally, this space would support novel discursive forms. Yeah yeah technological determinism is for JERKS, etc. I would however argue that the tension between virtual absence and presence, that is, between speaking and writing (which I’m presenting with implied square-quotes, since the difference between those two categories isn’t always entirely clear, certainly not online), necessitates an affective reorientation among online conversants.
I realize that it’s hardly fucking groundbreaking to be like, one cannot communicate online in the same ways that one communicates irl, due to lack of pitch, facial expressions and body language, all of which help clarify (or complicate) explicit statements of fact or opinion. #noshit, but the implications of this #noshitedness are important and bear spelling out. So yeah, we can’t read (that is, literally see) each other’s bodies online (at least when we’re talkin bout text text text), but we can read each other in other ways. And not just read each other, but write ourselves into existence. Or maybe code is a more accurate term. Within the ROFLcommunity (or whatever you’d call it), these codings take on a very distinctive aesthetic — the nature of this aesthetic is a different matter entirely. For now the important point is that we communicate –and in the process grow into that “we”– through paralinguistic play. Play, here, does not merely imply passive enjoyment (though enjoyment is a frequent byproduct LOL). It’s a noun and a verb, and may be understood in terms of simultaneous creation (one plays with/manipulates language) and reception (one encounters/decodes a playful utterance); in addition to establishing what is being engaged, play also dictates how one engages it. Which explains both the affinity ROFL/internet people feel towards each other (we’re literally speaking the same language) AND the ease with which this “we” ends up pointing to the uninitiated “them.”
tl;dr the internet doesn’t cause ROFLshit. But the material strictures of the interbutts limit what we can do and how we can do it; out of this emerges a particular play-frame, which subsumes (and subsequently animates) all who enter. In conclusion of course there’s a ROFLwe.
May 19, 2011 § 1 Comment
On a related point, god was clearly stoned, and Eve + sideboob = the downfall of man. Thanks a lot, Eve. Because of you, every goddamn body & their mothers on Facebook are making stupid jokes about the Rapture.
I DON’T KNOW HOW TO RESPOND TO ANY OF THIS.